Buzz Aldrin, George Clooney, John F Kennedy, Mao Zedong, Elvis Presley and Prince William were all wearers of Omega watches. NASA chose Omega and it was the first watch to be worn on the Moon in 1969. The British Royal Flying Corps used Omegas for timekeeping from 1917 as did the US Army from 1918. They worked hard to firstly amalgamate Tissot into the company to form the holding company SSHI and then to promote the brands by both product placing and ensuring that prominent organisations and famous people wore Omega watches. Both the sons died in 1903 leaving one of Switzerland’s biggest watch companies (with an annual production of nearly a quarter of a million watches), in the hands of four young people, the oldest of whom was Paul-Emile Brandt at 23. From around 1897 all Omega watches were made with interchangeable parts as most Swiss Watch making companies modernised and introduced the mass production methods that were the idea of Aaron Lufkin Dennison in the US and first implemented by him and Edward Howard in 1853 in what was to become the American Waltham Watch Co. This relatively new technology sparked the roll out of the Omega company, and the famous Caliber 19, but it was not until 1903 that Omega SA became the official name for the company. They produced several brands of cylinder watch, making all the parts in house and one of the first lines of high quality lever watches produced were called Labrador. Louis’ two sons, Louis-Paul and Cesar moved the business to Bien (Bienne) in 1879 and developed machinery that enabled the production of watches with interchangeable parts by 1894. He was a businessman and produced a range of watches, the parts of which were made by “outworkers” as with almost all European watch makers at that time.
The company that was to become Omega was founded in 1848 By Louis Brandt in La Chaux de Fonds, Switzerland.
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